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Collaboration With Hermetica Fragrance

June 10, 2019

Collaboration With Hermetica Fragrance

Dubbed as “Tomorrow Fragrance”, Hermetica is a brand that is conscious of the environment and seeks to create but not contribute to the carbon footprint. From the perfume bottle to the ingredients, everything is sourced sustainably. Hermetica has also partnered with Planete Urgence, the French environmental non-profit organisation, to plant a tree in the deforested areas in Madagascar and Indonesia with every fragrance sold.

The brand has launched first in Asia, Singapore at Robinsons The Heeren with a Press Event on 23 May 2019 with the Singapore top environmentally conscious Influencers and Media Titles. 

We were honored & delighted to have the chance to collaborate with Luxasia to host an activity to reinforce the brand’s positioning as a self-sustainable fragrance brand.

Image credit to Luxasia

The word Hermetica refers to the collection of books of Hermes Trismegistus, the Corpus Hermeticum. This body of mystical and philosophical work founded alchemy in the Age of Antiquity. The brand houses 12 perfumes and 4 collections - Dry Waters, Emerald Stairways, The Door & Vertical Amber.

As such, the theme for the activity was based on their 4 collections of fragrance. We took a couple of weeks to conceptualise a Herbarium Bar for Luxasia. Each design of the herbarium was based on the ingredients used and the idea behind each scent.

A herbarium is a collection of preserved plants stored, catalogued, and arranged systematically for study by professionals and amateurs from many walks of life since around 1532. We had reinvented these herbariums to be kept inside a bottle filled with herbarium oil. It is both aesthetically pleasing to the eyes and a great gift!

During the event, the guests did their perfume profiling which will tells them which scent suit them the most. After which, they headed over to the Herbarium bar to create their own herbarium to take home.

"Adelene helped out at a brand launch press event and curated 4 herbariums according to the perfume collections that we have. It was a great event overall thank you!" said Joycelyn, Marketing executive of Luxasia - Hermetica.

We had a great time assisting the guests on creating their herbarium and they were wow-ed at how beautiful the herbarium turns out to be! All images below credit to Luxasia.

We are the first & only one in Singapore to host a Herbarium Bar. Wish to find out more about how you can incorporate this to your event? Write to us at!